(A) PLAN:

• Create aims
• Create brand
• Create project structure and model
• Have resource material
• Create manifesto and principles
• Establish online presence: website and social media
• Create products: illustration, leaflet and ebooks
• Test run: ask for feed back
• Preliminary Marketing & events:
• Maintenance: customer service, frequent product, marketing & update info.
• Incorporate Business model (monetization): Donation, sponsor, affiliate & products (???)
• Maintenance: customer service, frequent product, marketing & update info.

(B) PROFILE:

Brand Name:

Name: The Eco-Sustainable Project

Platform Name: Eco & Sustainable Lifestyle/Living

Association: Ethical & Sustainability Association

Aim:

a) Carry out extensive, independent and honest research

b) Provide simple, effective and actionable guide for the public, business and government.

c) Spread awareness

d) Provide education content (courses)

e) Provide support such as sign posting, outsourcing, advisory and think tank support.

Model:

1. Simplify effective awareness campaign, consistent message & strong branding

2. Build member loyalty: psychological impact, integrity, engagement & community

3. Main operation: Marketing

4. Monetisation: Donation, sponsor, affiliate & products (???)

 

(C) CONTENT:

• Manifesto:
• Causes, metric & solutions
• Principles/Guide:
• Guide for public
• Guide for businesses
• Guide for political regulation and socioeconomic
• Topics:
• – Issues: microplastic, Water footprint, CO2 and socioeconomics
• – Metric measurements: H20, CO2, plastics, coral reef
• – Business practice practice
• – Movements & organisations to support

(D) OPERATION:

Operational Process:

• Create and update manifesto principles
• Issues & feedback system

Material:

…